Bra –

Color	Watermelon Red Black White Dark Purple Dark Grey Army Green
Style	1 2 3 Clear

Comfort and confidence are not supposed to be a trade-off, yet most everyday bras force one. The Bra was designed around that complaint. Built from a soft, breathable stretch fabric with flat, skin-friendly seams, it gives you the look you wanted and the all-day ease you actually need – which is exactly why it keeps selling out in the popular sizes.

Everything you need before ordering is set out below: fabric and construction, how the sizing runs, what is in the box, how to style it and how to wash it so it lasts. It is currently listed at AED79. If you are between two sizes, the fit notes will tell you which way to go.

Why shoppers choose the Bra

Soft, skin-friendly fabric with a gentle stretch for everyday comfort.
Holds colour and shape wash after wash for long-lasting value.
Designed for a smooth, flattering line under everyday outfits.
Lightweight and easy to layer from morning to night.

Fabric and feel

Built from a soft, breathable stretch blend, this everyday bra is designed for real daily use rather than a single photo. The fabric is light without being flimsy, holds its structure where support matters, and stays soft where it touches the skin. Air moves through it easily, so you are not left damp after a commute, and the fibre blend resists bobbling and thinning at stress points. Stitching is kept low-profile and flexible so nothing pulls when you raise your arms, bend or sit for hours – the small details that decide whether a piece gets worn or gets ignored.

Fit, sizing and coverage

This everyday bra is offered in a one-size cut designed to fit a range of body shapes. Fit runs to Asian sizing – about one to two sizes smaller than European and American labels – so the safe move is to size up rather than down, especially if you are between two options or want to wear it for long stretches. Check the size guide against your own bust, underbust and hip measurements instead of your usual dress size; a soft tape, held level and snug, takes thirty seconds and prevents almost every exchange. Expect a 2-3cm difference from manual measurement, and remember that a supportive band should feel firm but never leave marks.

Colour choices

Pick from Watermelon Red, Black, White, Dark Purple, Dark Grey, Army Green. Skin and nude tones are the most practical because they vanish under light clothing; black is the everyday staple under darker outfits; brighter shades and prints are the ones people come back for once the basics are covered. Each colour is shown in the gallery above so you can see the real fabric tone rather than a rendered swatch.

Full product details

Colours: Watermelon Red, Black, White, Dark Purple, Dark Grey, Army Green
Category: Bras > Everyday Bra
Variations available: 7
Price: AED79

How to wear it

Think of this as a workhorse piece. Under office shirts and blazers it keeps the front line clean; under jersey dresses it stops the seams from printing through; under a going-out top it gives shape without shouting. Nude tones vanish under light colours, black sits invisibly under dark ones, and a colour or print is worth having for the days when a strap deliberately shows. Rotate two or three so each one gets a rest day between wears – elastic recovers, and the pieces last noticeably longer.

Care and washing

Care is simple and it doubles how long the piece lasts. Hand wash in cool water with a mild detergent, or use a mesh laundry bag on a gentle machine cycle at 30°C or lower. Fasten any hooks first so they cannot snag lace or mesh. Skip bleach, fabric softener and hot water – all three break down elastane and dull colour. Never wring or twist; press the water out gently, reshape the cups or seams by hand and dry flat in the shade rather than in direct sun or a tumble dryer, both of which cook the elastic. Store it flat instead of folding the cups inside out, and wash new dark colours separately the first time.

Ordering, delivery and returns

Ladies Intimate ships UAE-wide with discreet, unbranded packaging, quick dispatch and a straightforward exchange process if the fit is not right first time. Popular sizes in this style move quickly, so if your size is showing as available it is worth ordering now rather than waiting. At AED79 it is an easy piece to add to a basket. Questions about fit, fabric or delivery? Our team answers before you buy, not after.

Frequently asked questions

How do I choose the right size?

Measure your bust, underbust and hips and compare them with the size guide on this page rather than relying on your usual dress size. These are Asian sizes, so they run one to two sizes smaller than EU/UK/US – size up if you fall between two options.